Developed in cooperation with HUBSPOT, this 18-month program offers in-depth training in marketing automation, surpassing typical qualifications by providing strategic planning and practical experience.
It's is a cutting-edge qualification that teaches the skills and knowledge needed to succeed in the fast-paced, AI-powered world of personalised and automated marketing
Course | Advanced Diploma of Marketing Automation |
|---|---|
Course Code | 11279NAT |
CRICOS Code | 116360A |
Course Duration | 76 Weeks |
Study Mode | Face to Face & Virtual |
Study Load | Full-time (20 hours per week) |
Delivery Campuses | Sydney, Melbourne, Brisbane, Adeliade and Gold Coast. |
Age Requirement | 18 years and above |
Academic Requirement | Have completed an Australian Year 12 certificate or overseas equivalent at a minimum; OR Have completed any Diploma level qualification from any training package or one (1) year of work experience in a relevant field. |
English Proficiency Requirement | All students must have a minimum English language proficiency of IELTS 5.5 or equivalent. |
Intakes |

Individuals seeking practical skills in online business and digital commerce
Marketing professionals wanting to specialise in e-commerce operations
Small business owners looking to build or scale their online store
Digital marketing coordinators expanding into e-commerce strategy
Professionals responsible for online sales, customer experience and digital retail
Career changers aiming to enter the e-commerce and digital business space
Please click here to view all the units included in this course.
NAT11279001 Apply Fundamentals of Marketing Automation
NAT11279002 Implement Marketing Automation Workflows
NAT11279003 Leverage Emerging Marketing Automation Technologies for Operational Efficiency
NAT11279004 Lead the Integration of Marketing Automation
NAT11279005 Implement Email and Multi-Channel Marketing Automation
NAT11279006 Apply Data Management Practices in Marketing Automation
NAT11279007 Develop Personalised Marketing Messages Using Smart Content
NAT11279008 Implement Regulatory Compliance and Risk Management in Marketing Automation
NAT11279009 Evaluate Marketing Automation Performance
NAT11279010 Implement Digital Project Management for Marketing Automation Delivery
