eBusines Pro English - Greenwich College

Why study eBusiness Pro English at Greenwich College?

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Attend campus for two and a half days

Two and a half days of on-campus classes followed by a two-week break between each module.

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Fun & interactive assessments

Collaborative Project: Develop an E-commerce Platform; Streamline your daily activities and Delivering an Effective Sales Presentation.

Access to Hubspot

Discover Hubspot, a highly regarded Customer Relationship Management (CRM) tool widely used in Australia.

Sample Timetable

Module 1 | E-commerce
Module 2 | Marketing Automation
Module 3 | Digital Sales & Analytics

Week 1: Introduction to online shopping

	Day 1 (7.5hrs)	Day 2 (7.5hrs)	Day 3 (5hrs)	Assessment
Session 1	Orientation - overview of course, assessments, and expectations Class discussion about shopping habits (online vs. in-store) Basic e-commerce terms and definitions Reading activity: Understanding online store layouts/features and navigation	Reading: Product descriptions Analysis of authentic product descriptions Key features identification exercise Vocabulary focus: Adjectives for product description Reading comprehension: Multiple product listings	Writing: Product descriptions Analysis of product description structures Language focus: Overview of persuasive language (appealing to emotions, highlighting benefits over features, using sensory language, creating urgency, building trust) Guided writing practice: Peer review of product descriptions using the target language (comparatives/superlatives/persuasive language)	Assessment: Writing Portfolio 1: Students write their store descriptions individually Store name and logo explanation Target customer description What makes your store different from competitors Store unique selling points (using superlatives)
Session 2	Interactive lecture: Week 1 Ecommerce & online shopping Listening activity: Online shopping dialogues	Grammar: Superlatives Introduction to superlative forms Guided practice: Forming superlatives with different adjectives	Warm-up: The best/worst online shopping experience you had Listening: Shopping experiences online + comprehension questions Match the brand to the logo Reading: What is a logo? Characteristics, design tips and relation to brand values
Session 3	Listening: Comparing mobile phone plans (needs audio created) Introduction to comparative forms Writing task: Short product comparisons	Reading: Authentic customer reviews Language of ratings and reviews Watching video reviews Speaking activity: Role-play giving product feedback	Module 1 Assessment: Students are put into their groups for Module 1 Assessment - brainstorming & assigning roles for the project