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eBusiness Pro English

Boost language skills for e-commerce

Enhance language proficiency within the framework of contemporary digital commerce and marketing automation, emphasising vocabulary related to e-commerce, customer service, digital sales, and data analytics.

Who is this course for?

 

eBusiness Pro English is thoughtfully designed for learners possessing intermediate to advanced English proficiency, who are eager to acquire the fundamental skills and knowledge necessary to succeed in the rapidly changing online industry.

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You will learn about:

  • Introduction to online shopping
  • Online customer service
  • The online shopping experience
  • Payment and shipping
  • Introduction to marketing automation
  • Customer communication
  • The customer journey
  • Automated messages
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You will learn this through

  • Audio

    Audio

  • videogec

    Video

  • writing

    Writing

  • presentation-01

    Presentations

  • lectures

    Lectures

Why study eBusiness Pro English at Greenwich College?

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Attend campus for two and a half days

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Two and a half days of on-campus classes followed by a two-week break between each module.

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Fun & interactive assessments

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Collaborative Project: Develop an E-commerce Platform; Streamline your daily activities and Delivering an Effective Sales Presentation.

 

 

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Access to Hubspot

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Discover Hubspot, a highly regarded Customer Relationship Management (CRM) tool widely used in Australia.

Sample Timetable

Module 1 | E-commerce
Module 2 | Marketing Automation
Module 3 | Digital Sales & Analytics
Week 1: Introduction to online shopping
 

Day 1 (7.5hrs)

Day 2 (7.5hrs)

Day 3 (5hrs)

Assessment

Session 1
  • Orientation - overview of course, assessments, and expectations
  • Class discussion about shopping habits (online vs. in-store)
  • Basic e-commerce terms and definitions
  • Reading activity: Understanding online store layouts/features and navigation
  • Reading: Product descriptions Analysis of authentic product descriptions
  • Key features identification exercise
  • Vocabulary focus: Adjectives for product description
  • Reading comprehension: Multiple product listings
  • Writing: Product descriptions Analysis of product description structures
  • Language focus: Overview of persuasive language (appealing to emotions, highlighting benefits over
  • features, using sensory language, creating urgency, building trust)
  • Guided writing practice: Peer review of product descriptions using the target language (comparatives/superlatives/persuasive language)

Assessment: Writing Portfolio 1: Students write their store descriptions individually

  • Store name and logo explanation
  • Target customer description
  • What makes your store different from competitors
  • Store unique selling points (using superlatives)
Session 2
  • Interactive lecture: Week 1 Ecommerce & online shopping
  • Listening activity: Online shopping dialogues
  • Grammar: Superlatives Introduction to superlative forms
  • Guided practice: Forming superlatives with different adjectives
  • Warm-up: The best/worst online shopping experience you had
  • Listening: Shopping experiences online + comprehension questions
  • Match the brand to the logo
  • Reading: What is a logo?
  • Characteristics, design tips and relation to brand values
Session 3
  • Listening: Comparing mobile phone plans (needs audio created)
  • Introduction to comparative forms
  • Writing task: Short product comparisons
  • Reading: Authentic customer reviews
  • Language of ratings and reviews
  • Watching video reviews
  • Speaking activity: Role-play giving product feedback
  • Module 1 Assessment: Students are put into their groups for Module 1 Assessment - brainstorming & assigning roles for the project

 

Here's what you need to know

Entry_requirementsGMC

Entry Requirements
High-Intermediate level (IELTS 5.0+) must be 18 years old

Coursecommencementgec

Course Commencement
Courses start every 8 weeks (6 weeks study + 2 weeks holiday).

Course_durationGEC

Course Duration
3 x 8 week modules (18 study weeks - Student Visa holders) and 2 x 8 week modules (12 study weeks - Working Holiday Visa)