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Looking to improve your marketing skills and knowledge to stay ahead in the digital world? Our
Advanced Diploma in Marketing Automation can help! Partnered with HubSpot, this course in
Sydney, Melbourne, and Brisbane offers a deep understanding of marketing automation.

What is Marketing Automation?

● Marketing automation uses software to manage marketing processes and campaigns
across different channels like email, text and social media automatically.
● It does these tasks easily, personally and quickly, improving audience engagement.
● Businesses can target customers using the above channels. These messages follow
workflows, which can be a template, custom-built, or adjusted mid-marketing
campaign for better results.
● All marketing and sales teams use marketing automation to boost revenue and
efficiency by automating their online campaigns and sales activities. This gives
employees more time to concentrate on more difficult tasks and reduces human
mistakes.

● Marketing automation helps lead generation, nurturing, scoring, and measuring
overall campaign (ROI) Return On Investment. As a business grows, automation saves
more time and costs, with systems designed to grow your business.

How does marketing automation work?

You collect customer data from emails, website visits, apps and social media posts. This data
helps create a picture view of each customer.
Marketing automation improves segmentation and targeting to identify the right audience for
your message easily, adjusting your message to each customer automatically based on their
profile.

Marketing Automation can do this using email, mobile, social, web experiences, and beyond
with a few simple clicks, delivering personalised experiences for your customers, whether you
have 100 or 100 million, efficiently and effectively.

Imagine a marketer is hosting a webinar to showcase your product or service. Here’s how
marketing automation steps in:

1. Invitation Email: You send an email inviting new leads to the webinar.
2. Form Submission: Leads fill out a form to RSVP for the webinar. The automation tool
adds them to a special email list.
3. Nurture Campaign: Everyone on that list receives a series of automated emails, starting
with a ‘thank you for attending the webinar’. Then, a few days later, they get a link to
download a related case study.

Sales Handover: When leads download the case study, the system automatically passes them
to your sales team for follow-up.

Marketing automation and the customer journey

Customer journeys are the sum of individual personalised experiences with your brand.
Marketing automation adjusts interactions based on customer data to create natural journeys
through every brand ‘touchpoint’.
Marketing automation creates relevant content and messaging at scale across many channels.
Send emails with exciting content that ‘personalises’ beyond just a name in the subject line. Use
mobile messaging with your email and social campaigns through SMS/MMS, push notifications,
and group messaging.
Create digital ads that appear for the right person at the right time. Plus, recommend the right
products on your website for each individual user — automatically!

Why choose our Advanced Diploma?

1. Industry-relevant curriculum: Developed in conjunction with HubSpot, our course covers
the latest marketing automation skills and strategies.
2. Hands-On experience: Work on real projects and case studies. Learn to set up automated
campaigns, track audience engagement, and analyse metrics.
3. Expert instructors: Learn from experienced professionals who share practical insights.
4. Different learning locations: Choose classes in Sydney, Melbourne, or Brisbane to suit your
location.
5. English language proficiency: Improve your English skills, essential for global marketing.
6. Master AI: Improve your knowledge and ability to effectively use this tool, along with learning
about other new technologies.

What is HubSpot?

HubSpot is a leading customer relationship management (CRM) platform that provides a large
pack of software for marketing, sales, and customer service. It helps businesses grow by
streamlining processes and enabling more personalised, effective interactions with customers.
HubSpot's tools cover a range of functions, including:
- Marketing Automation: Tools for email marketing, social media management, and content
creation.
- Sales Automation: Features for tracking leads, managing contacts, and automating sales
processes.
- Customer Service: Solutions for support ticketing, customer feedback, and knowledge base
management.

Why is training with HubSpot valued?

1. Industry Relevance: HubSpot is widely used by businesses of all sizes, making skills in this
platform highly sought after in the job market.
2. Comprehensive Skill Set: Training with HubSpot provides hands-on experience with tools
that cover the entire customer journey, from marketing and sales to customer service.
3. Efficiency and Productivity: HubSpot's automation features help streamline repetitive tasks,
saving time and improving efficiency, which is valuable for any business.
4. Data-Driven Decisions: HubSpot provides robust analytics and reporting tools, enabling
professionals to make informed decisions based on data.
5. Certification and Recognition: Completing HubSpot training often includes certification,
which is recognized and respected by employers, adding value to your resume.
Training with HubSpot gives students practical skills that enhance their employability and
effectiveness in a competitive job market.

Increased job opportunities

Students with HubSpot knowledge have a competitive edge in the job market. They are
better equipped to handle real-world marketing challenges, making them more attractive to
potential employers. This expertise can open doors to a wide range of career opportunities in
marketing, sales, and customer service.

Potential salaries for Marketing Automation specialists

- Part-Time Roles: Earn between AUD $30 to $50 per hour.
- Full-Time Roles: Annual salaries range from AUD $60,000 to $100,000, depending on
experience and role demands.

Entry Requirements

- Essential: Senior Secondary Certificate of Education or its equivalent.
- Recommended: At least 1 year of industry experience or previous diploma-level study.

Why it's great for international students

- New horizons in Marketing: Gain globally valued, cutting-edge skills.
- Practical experience: Work on real projects, preparing you for global business.
- Flexible Learning: Choose classes in vibrant cities like Sydney, Melbourne, or Brisbane.
- Support Services: We help you adjust to studying in Australia and improve your English skills.

Ready to Take the Next Step?

Apply now or send an email to sales@greenwichcollege.edu.au.